A few years ago, buying bottled water was interpreted to utmost luxury. Many didn’t see the need to buy this commodity yet it could be collected from running taps. Currently, there are several companies dealing with the production and supply of bottled water. With Italians listed as the leading consumers of bottled water, the sector is estimated to worth over $100 billion globally. Different sector players continue to design varying positioning strategies in order to stand-out from the rest. Some add minerals to their products while others use persuasive terms to attract consumers.

Waiakea Hawaii Volcanic Water is one of the most-popular bottled water brands across the globe. The company has adopted various unique approaches in differentiating itself from the crowd. From its base in Hawaii, Waiakea Water focuses on the naturalness and quality of their product. The company has also incorporated the culture of the area by using the Hawaiian language in their brand name.

Nearly all other bottled water companies are using plastic bottles which are not eco-friendly. It is estimated that more than eight million tons of plastics are discarded into the ocean every year. Approximately one billion bottles are used every year but only a small number is recycled. Due to its concern for the environment, Waiakea has introduced the world’s first fully degradable bottle. Unlike the normal plastic bottle, the company’s 100% recyclable plastic bottle takes only 15 years to degrade.

Additionally, Waiakea uses low-emission vehicles while distributing their products. It is for this reason that the company was certified Carbon Neutral. Waiakea approaches to conserve the environment have made the company outdo the competition. The Hawaiian volcanic Water benefits the local communities through its donations. About 3% of the company’s revenue is donated to non-profit organizations and community projects. Waiakea supplies a certain ratio of clean water to needy people in Malawi for every liter of water sold.

Launched in 2012, Waiakea filters its water through 14,000 feet of the Mauna Loa volcano. Waiakea’s water ph and mineral composition have been boosted by the porous volcanic rock. It contains potassium, magnesium, sodium, and silica. All these components give the water a soft and silky mouth-feel which makes it stand out.