The Brazilian legal sector has undergone many changes in the past few decades. The new rules of the Brazilian Anti-corruption law require that agencies in the advertising industry must create a Corporate Integrity Program to keep an eye on the agencies’ activities in order to ensure the activities are legal and transparent. The nova/ SB agency was among the first advertising agencies to embrace the new rule. They established the Corporate Integrity Program and hired Bruno Fagali to head it. The company became the only advertising agency to submit their code of conduct to the Ministry of Transparency, Supervision, and Control.

Bruno Fagali has a legal background and specializes in administrative law, compliance law and state law. He has a master’s degree in State law from USP. He is very committed to upholding ethics in his business and ensuring that the companies he works for comply with the Anti-corruption law. Bruno Fagali is very committed to fighting corruption by applying an effective integrity program which is approved by the General Comptroller of the Union (CGU) in the companies he works for.

The importance of being transparent cannot be overlooked. It gives you the ability to conduct business without worrying about getting in trouble with the government agencies for not observing the codes. The public also has more confidence dealing with trustworthy brands that no association with corruption whatsoever. It also helps when dealing with the international community since they are more likely to deal with agencies which can prove they are trustworthy.

Bruno Fagali has helped many companies achieve that goal by helping them achieve the pro-etica award. This award is very important as it helps build the reputation of the company as a corruption fighter both to the public and to the government.