Even though there are several places where one can buy consignment luxury goods via online, most of them are likely to sell you fake items. The RealReal is a prestigious and prominent luxury consignment company. It’s an authenticated luxury consignment company. It was founded by Julie Wainwright who also serves as the Chief Executive Officer of this company. The RealReal provides a wide variety of the authenticated luxury and pre-owned items that features both men’s and women’s fine art, luxury fashion, fine jewelry, and watches.
The RealReal offers exclusive products that are bought from prominent and highly renowned designers such as Hermes, Chanel and Louis Vuitton. They purchase their jewelry and watches from Rolex, Cartier, and Van Cleef & Arpels. When it comes to blue-chip, they make their purchases from Sam Francis, Roy Lichtenstein, Andy Warhol and many others. The Consignors of the RealReal are given 60-70 percent of the total sales. The items are sold within three days.
The RealReal has a strict verification procedure that is guaranteed by the 4-inch binders full of the suitable requirement for many luxury items that embellish every employee’s desk. This company goes to the extent of hosting an internal contest on ‘find fake’ where authenticators get rewarded for identifying the counterfeit items. The RealReal drastic growth is not only grounded in their no-fake culture but on their incredible control of its inventory as well. This company offers high-quality services to its sellers. It sends drivers right to their homes to pick consignment items. This company quickly turns over its inventory and sells most of its items within 30 days.
Julie Wainwright, the founder and the CEO of the RealReal stated that shifts in shopping routine had resulted in the acceptance of this company by other luxury retailers such as Neiman Marcus and Saks Fifth Avenue where they have offered gift cards in exchange of consignment on the site. The shoppers have increased their interest in buying firsthand goods after boosting the value of the second-hand goods.