Finding success and creating a business online can be hard. Finding and creating success in a traditional brick and mortar store, in our increasingly online world, is almost unheard of these days. Fabletics is bucking the trend and finding success in both their online and physical stores. Online, Amazon controls up to one fifth of the apparel market. Fabletics has found great success with their online membership subscription business that keeps loyal customers coming back month after month for easy online shopping.
Fabletics began in 2013 because there was a lack of affordable, yet quality workout clothes in the marketplace. There were plenty of expensive brands or affordable brands that would only last through a couple of workouts. Fabletics, with the help of Kate Hudson, sought to fill the gap and offer quality workout gear that was also affordable for every budget. They managed to find huge success online and have now started to open physical stores to help provide even more customer service to their members. Many traditional stores are having problems with customers coming into their stores to browse products, but then ultimately buy online when they find them cheaper. Fabletics is using Reverse Showroom to become a success not only online, but in their stores as well. They use their stores to showcase their apparel. When a customer tries something on in store, it also goes into their online shopping cart. The stores and online business work hand in hand together. The stores are able to learn the trends and styles of that community and that helps Fabletics tailor what clothes are being offered. Their stores are also building their online membership business. Up to half of those who enter Fabletics physical stores are already members, however, another quarter of those who come in, become members while they are there. This helps build and maintain their loyal, monthly members.
One of the main reasons customers come back month after month is the quality of clothing they get for the low price they are paying. They feel like smart and savvy shoppers for getting high-end quality clothing and styles, for the price of the bargain brands. Their clothes are also soft and comfortable, so you will want to wear them all day long. Fabletics makes sure their pants are thick and durable, so you won’t have the see through issues some of the high-end brands have had in the past. You’ll also find, that after many times through the washing machine, their clothes don’t fade, and most importantly hold their shape and compression. This makes you look and feel great for many, many months and workouts to come. Their outfits are always trendy and stylish, as Fabletics is always making sure they are keeping up with the latest trends in the workout apparel industry. The goal is for you to want to keep and maintain a healthy and active lifestyle so that you can live your best life. Fabletics clothing inspires you to get active while keeping you comfortable and trendy.