EOS is a beauty brand with a short history, but a big story. During the company’s seven years, they’ve made great accomplishments in the beauty care industry, primarily with their lip balm. In fact, EOS has such an incredible product; they now sell more balms each week than Chapstick. For over 100 years, Chapstick was the go-to lip balm brand. The brand wasn’t preferred; there was simply a lack of competition. When EOS burst onto the scene, things changed, and users liked what they saw. https://www.fastcompany.com/3063333/startup-report/the-untold-story-of-how-lip-balm-upstart-eos-outdid-chapstick

Chapstick was boring, and EOS lip balm brought life into lip balm. Their balms are put inside of colored orb-shaped spheres, each with its own exciting flavor to enhance the pleasure even further. The balms are made with natural ingredients, meaning there are no parabens, no preservatives, and no other toxins to worry over. Many people began questioning the safety of the ingredients inside of the Chapstick lip balms many years ago. Those users were unsure if using the lip balm was really a good decision. When they saw EOS, their faith in lip care safety was again restored. Walgreens was the first chain to agree to carry EOS Lip Balm; Wal-Mart and Target later added this product based on sales success.

EOS didn’t stop with creation of an amazing product, although they did a phenomenal job. EOS is a brand that cares about the people their product is designed for. They’re a brand who wants those people to have gorgeous lips, and love the product that gives them that perfection. EOS doesn’t stop striving for the best, and it shows. And so, Evolution of Smooth is now at the top of the lip balm game, thanks to these amazing qualities that not every beauty care brand cares to offer.