Cheyenne, Wyoming based supplement company Enhanced Athlete came out on top in their legal battle with Nutrition Distribution. Nutrition Distribution filed a lawsuit against Enhanced Athlete, arguing that their sales had been hurt by the false advertising of their competitors (in this case Enhanced Athlete). In addition to the lawsuit against Enhanced Athlete, Nutrition Distribution has filed claims against multiple other competing companies. Enhanced Athlete argued that the multiple lawsuits are part of a shakedown by Nutrition Distribution. They believe that Nutrition Distribution is attempting to coerce companies in to paying a small settlement payment rather than spend thousands of dollars battling against Nutrition Distribution in court.

 

A judge in the United States District Court for the Eastern District of California denied Nutrition Distribution’s motion for a preliminary injunction. In the order issued November 13, 2017 the Court stated, “Plaintiff’s evidence does not establish a causal connection – or even more than a merely speculative connection – between Defendants’ product and marketing and Plaintiffs’ decrease in sales.” Enhanced Athlete’s CEO Scott Cavell commented on the ruling, stating “Enhanced Athlete is not going to be the next victim of Nutrition Distribution’s shakedown scheme.”

 

Enhanced Athlete is a supplement company, focusing mainly on selling products targeted to bodybuilders and for those trying to lose weight. Dr. Tony Huge is the recognizable face of the company. The company has a strong social media presence, posting frequent Facebook updates as well as videos. It is a truly interactive experience for those who use the supplements; there is even a forum for community members to interact with each other. The company also distributes products to multiple countries in Europe and Asia.

 

In addition to their supplement site, Enhanced Athlete has also expanded their business and launched both a coaching and clothing site. The clothing site, Enhanced Gear, sells apparel as well as bags, shaker bottles and other accessories. The coaching site, Enhanced Coaching, offers multiple plan options. Plans include a customized workout, a meal prep plan and an overall plan to help you succeed in your fitness goals. In addition, many of the plans include a weekly check-in call with the coach assigned to you, helping you to stay on track. Enhanced Athlete and their sister companies offer a truly comprehensive package for those hoping to get in shape, or to improve their current physique.