Bradesco’s CEO Luiz Carlos Trabuco Is Helping Brazil Recover Through Innovative Social And Environmental Programs

Brazil is back in business. A four-year recession put a major dent in its economic machine. The Brazilian government is changing the way it does business, but that is a slow process, according to some lawmakers. The Brazilian legal, political, and social systems are out-of-date, and the banking system is not much better.

But in spite of a devastating recession, Brazilian banks are thriving and making money. An outrageous interest rate helps banks weather the economic storm, but loans and mortgages are just a small part of the huge bank profits. According to Luiz Carlos Trabuco, his bank, and other Brazilian banks, make money through investments, government bonds, and insurance policies. Trabuco is the CEO of the second largest private bank in the country, Bradesco.

Bradesco is not like Banco do Brasil, the government-funded bank that is not in the for-profit banking game. The government banks play by a completely different set of rules, so in a lot of cases, the bank’s playing field favors the government. That’s not uncommon in Brazil, according to Trabuco. Trabuco is a bank veteran who knows how to navigate the changing currents in the banking industry.

Luiz Carlos Trabuco is a Bradesco man through and through. He has 40 years with Bradesco, and during that time he had the opportunity to experience every aspect of banking. He went from an office clerk to the Vice-President of Banco Seguros. Bradesco Seguros is the insurance arm of Bank, and one of the most profitable divisions of the bank. Luiz did such a good job the Board of Directors gave him the bank president’s job in 2009. Trabuco is only the fourth president in Bradesco’s 43-year-old history.

Trabuco is a University of São Paulo graduate, but he didn’t graduate with a degree in finance or accounting. He was a philosophy major, and that education shows through in the way Trabuco manages the people who work for the bank. Bradesco employs thousands of people, and they all know Luiz has their interest at heart. The bank cares about the environment and supports several social causes. Trabuco is a well-known entrepreneur in Brazil, thanks to his efforts to address climate change issues and other global environmental concerns.

The 56-year-old Trabuco is on top of the banking industry. Bradesco is turning in record profit figures, and Trabuco and his executive team have a lot to do with the increase in assets under management, the increase in shareholder equity, and the interest from foreign investors who want a piece of the Bradesco’s action.

The big question on everyone’s mind in Brazil is government stability, during these changing political times. Trabuco and other banking executives are working with the government to get the economy moving again, and to clear the air of negative financial transactions.

Bradesco is starting to loan more money to private individuals who have tech startups in the works or startups that are up and running. The tech startup industry in Brazil is a shining star, and Trabuco wants Bradesco to reap some of the rewards this new industry will produce in the next five years. Brazil is also in the autonomous vehicle industry. Trabuco and other bankers are betting that industry will put more money on the bank’s bottom line in the next ten years.

Brazil’s economy is showing signs of life once again. Thanks to Bradesco, and other private banks, Brazilians will be able to take advantage of social, technological, and economic advancements that will make business life and banking more exciting in the next ten years. Trabuco will be part of that process, according to other banking executives.

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