The entertainment industry continues to boom every year. In 2016, it was estimated that the revenue was nearly $17.2 billion. However, although most of the paying positions are held by men, there are still some women who hold top seats in the industry.
Desiree Perez stands as one of the few female executives in the music industry who have gained massive respect. According to Billboard’s 2017 women in music list, Perez holds a high position in the industry as a top executive and a head of marketing departments. In fact, she is known for helping musicians rise to success and in the last two decades she has been of great help to artists like Jay Z.
However, Perez does not only stand out as a woman figure but also as a tough negotiator in the industry. She heads Roc Nation, a full-service entertainment company that has a solid record label. Roc Nation is known for publishing music, handling merchandizing and finalizing all sorts of deals inclusive of tour deals.
Desiree Perez is known to have helped Jay Z turn from being a musician to a business mogul. In fact, she was really involved in helping expand the business interests of Jay Z over the years. Other common artists who have risen to fame and success as a result of the help of Roc nation include J. Cole, Calvin Harris and Shakira.
Apart from the music scene, Perez is also known to have helped other major initiatives from famous musicians. One of such initiatives includes the Mariah Carey anti-sexual harassment initiative of women in Hollywood. Desiree Perez has offered to be a consultant in the campaign as she recently wore black in the Golden Globe as a sign of support for the cause.
The Life of Desiree Perez
Desiree Perez is a close associate for many successful musicians in the scene and has a long successful track record in running Roc Nation business. She is a tough, no-nonsense negotiator that has been crunching numbers over the years for her clients.
Currently, she has helped musicians like Beyonce and Rihanna with their own tour deals. In addition, she continues to help Jay Z expand his business as a close associate.