When thinking of buying a lip balm, most of the people simply used to go the supermarket and buy the cylindrical lip care product from Chapstick or any other oral care companies. However, things in the lip care sector changed drastically after the EOS Lip Balm entered the market. It started to show up suddenly in just about every supermarket one can name, starting from Target to Walmart, Walgreens, and more. The product also got a significant boost in its marketing and outreach to its Target audience when famous celebrities like Kim Kardashian, Miley Cyrus, and Christian Aguilera were seen using EOS Lip Balm.
Sanjiv Mehra, one of the co-founders of EOS Lip Balm said that not marketing the product and the company much was a deliberate move. He mentioned that as a small start-up, the primary aim of EOS was to create a product that is liked by its target audience. He believed that the consumers were bored of buying the same kind of lip care products over the years.
He and his co-founders did a market research and found that lip care sector didn’t saw any innovation in the past few decades and therefore, thought it to be the right niche where they can focus. It is what helped them create EOS Lip Balm, which is primarily targeted as a regimental beauty care product for the women. Sanjiv also mentioned in one of the interviews that while they wanted to create an innovative and creative lip care product, they didn’t want to create something that is too unconventional that would not stand the test of time.
Evolution of Smooth is valued at over $250 million today by skincare-au.com, and the company is known to have singlehandedly changed the lip care industry, which as per statistics is going to be over $2 Billion industry by 2020.
Connoisseurs and collectors who love art and history are driven to finding some of the most beautiful and historical pieces in the world. Michael Zomber too is guilty of being a lover of some of the finest pieces of art that have extremely high historical significance. Since a very young age, this connoisseur has loved antique arms that have been through some of the most important events in civilization. He possesses many valuable antique weapons that have been passed down from generations, with some pieces dating from as far back as the sixteenth century.
Michael Zomber has shared his expertise with the world in numerous forms of art. His writings have been adapted into a screenplay and been the storyline for countless films. He has numerous published works to his name. Being a person who is heavily immersed in the concept of the Japanese samurai, each of his books shows some form of symbolism about Japanese culture. His literary work demonstrates a vivid influence by the culture of Japan. His literary works also incorporate some artistic elements backed up by historical references. “Shogun Iemitsu War” was one of this books based in Japan in the 17th century. It told a beautifully written story of two men who went on to learn the ancient ways of the Samurai. Another one of his literary works is “Jesus and the Samurai,” which is a story told alongside an archaeological study of Samurai values being based on Christianity.
Michael Zomber knows all too well the repercussions of his passion in the light of constant activist fighting to ban the possession of guns in the United States. In spite of that, he uses skill and passion for spreading the knowledge of historical arms and weaponry. He is also a supporter of numerous organizations that benefit society. Being an active advocate of human rights and spreading love, compassion, and understanding, he believes in helping people resolve conflict peacefully. He is an active supporter of organizations that help give a voice to individuals who are silenced in society and strives to help in the development of economically backward people in society.